Skip to content

Mature or Suggestive Themes

July 16, 2009

Apple has recently added a rating system to the iTunes appStore based on a variety of themes

  • Cartoon or Fantasy Violence
  • Realistic Violence
  • Sexual Content or Nudity
  • Profanity or Crude Humor
  • Alcohol, Tobacco, or Drug Use or References
  • Mature/Suggestive Themes
  • Simulated Gambling
  • Horror/Fear Themes
  • Prolonged graphic or sadistic realistic violence
  • Graphic sexual content and nudity

I rated the Zenbu app None for all the above, getting a 4+ rating, but our most recent update was rejected (after 3 long weeks in review) because it

allows unfiltered access to contents of the Zenbu website, where content with mature or suggestive themes can be accessed

There is the occasional adult shop, gentlemen’s club, brothel (80% of them in Napier, that’s wierd…) or massage parlour on Zenbu but if it’s OK in the eyes of the law, it’s OK with us.  (Zenbu is not a classifieds service so we don’t have that kind of information)

I hadn’t thought of the possibility of a 5 year old doing a local search for such objectionable material and getting hold of the local strippies phone number and then… what Apple?

Now we get a 9+ rating for infrequent Mature / Suggestive Themes. Those 10 year olds are so mature.

TechCrunch says the rating system is broken, I tend to agree.

  1. July 19, 2009 12:12 am

    I agree with you. Somehow Apple forgets that it’s Safari browser accesses far more objectionable content! (eg. pornographic websites).

    Just a bit hypocritical of them.

  2. August 4, 2009 4:14 pm

    Ridiculous. Rejected with a rating of Infrequent/Mild use of Mature / Suggestive Themes!

    Had to step it up to Frequent/Intense to receive a pass from Apple which means you have to be 17+ years old to download this application now.

    Apple, you’re an idiot.

Comments are closed.

%d bloggers like this: