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Bill Gates: Yellow Pages Usage to Drop to Zero in 5 years

May 23, 2007

I remember being somewhat disillusioned with Bill Gates crystal-ball-gazing 1996 book The Road Ahead. There wasn’t much discussion of The Internet and I guess that shows in how Microsoft has lost ground to the new wave of Internet companies since then.

However recent comments by Bill at Microsoft’s Strategic Account Summit resonate strongly with me.

“The Yellow Pages usage among people below 50 will drop to near zero within five years”
“Paper-based directories will be mostly obsolete”
“This is a wrenching change for them”

Touche!

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