Archive for July, 2008

Zenbu is as Zenbu does

Turns out we are not the only business in the world to use the Japanese word Zenbu, which means ‘everything’, as a Western brand. The coolest ones I’ve seen so far are

www.zenbu.co.nz (of course!)

Zenbu Wireless – a network of wireless internet hotspots throughout New Zealand which allow the public to securely, cheaply and easily access the internet

Zenbu Sushi – a pretty awesome looking bar & restaurant in San Diego, USA

and Zenbu Judo – a Judo club in Sydney, Australia who put out this rad promo video!

Respect to Zenbu worldwide!

Add comment July 24, 2008

June 2008 on Zenbu

Bit slow in getting this up, sorry to those people wanting the latest scoreboard stats!

1437 edits from 50 different users in June. Every month is our best month yet, woohoo.

As always a big thank you to the people who are contributing every month and ‘giving forward’ so that others can have such accurate information at their fingertips. Big editors this month were

zenbu 833
burgla 191
Kiwitonita 175
MauriceWinn 63
garyt 58
vrod_rider 14
jenthehen 11
peejayw 9
kane 7
rc8 5

Notable highlights for June were the addition of the
Jesters
Mag & Turbo Warehouse
DS Wireless
The FlowerShop (thanks to AddWords)
4 Seasons (thanks to garyt)
Bakers Delight

every food premise (cafe, restaurant, dairy, fruit shop, bakery…) in Rodney District (352 sites not including the ones already listed!)
every aerodrome/heliport/airport in the country thanks to kiwitonita – cool!

July is already shaping up to be the biggest data month of the year, watch this space. Website traffic is strongly up which is great, the more people who use Zenbu and add/edit the data the better it will get, so keep spreading the word – Zenbu!

Add comment July 9, 2008

Anti-Zenbu

I thought that getting spam was a great definer of success for Zenbu. But… TechCrunch asks,

But when can you truly say that a company has “made it?”

It’s when people start hating you, of course.

Yelp, a user-generated database of customer reviews of local businesses that is very popular in the USA, has inspired sites such as Yelp-Sucks and IHateYelp, mainly from business owners who don’t like the negative reviews they have received. Negative reviews precede the internet, obviously, but with sites such as Yelp it’s like the review has been painted on the walls outside the business for all to see. This is a problem any site offering reviews has to negotiate without compromising the users or the website itself.

Yelp CEO says it well, “We put the community first, the consumer second and businesses third.”

This is the exact opposite priority list to old-school businesses like the Yellow Pages, who have no community and simply see consumers as units to drive purchase of expensive advertising by business.

There aren’t any anti-Zenbu websites just yet, we haven’t even received any anti-Zenbu emails. Onwards and upwards!

Add comment July 8, 2008


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